Taking a look back at another week of news and headlines from Cupertino, this week’s Apple Loop includes new iPhone 12 design leaks, folding the iPhone camera, your mostly dead MacBook, fun with Apple charts, new iPad Air pricing, the success of the iPhone SE, Apple’s carbon-free aluminium, and recreating the Big Sur wallpaper…
Apple Loop is here to remind you of a few of the very many discussions that have happened around Apple over the last seven days (and you can read my weekly digest of Android news here on Forbes).
New iPhone 12 Design Leaks
Tucked away in the latest beta of iOS 14’s accessibility tools is the latest leak around the iPhone 12 family. It’s not an obvious leak in the same way as having a graphic of the phone show up, but it’s a leak nonetheless, because of how the code is implemented. Forbes’ Gordon Kelly reports:
“Thanks to some superb detective work by 9to5Mac, Apple’s plan to release its smallest ever, bezel-less iPhone has just been uncovered in its new iOS 14 beta release. And it is the evolution of a six year old software feature in iOS 14 which gives the game away.
“The culprit is ‘Display Zoom’, an accessibility tool which allows users to enlarge the user interface to make text, icons and buttons easier to see. How Apple achieves this is actually a hack: each iPhone simply displays the interface of the next smallest model with the same aspect ratio.”
Which, in its own way, confirms the smaller 5.4 inch iPhone 12. More here on Forbes.
Folding The iPhone Camera
Apple’s designers are naturally looking further down the line than this September’s iPhone 12. And naturally the camera is going to be used to show Apple’s technological prowess. The latest report from noted analyst Ming-Chi Kuo highlights the potential use of a ‘periscope’ zoom lens in 2021’s iPhone:
“Periscope cameras (sometimes called folded optics) are already in a number of high-end smartphones, such as Huawei’s P30 Pro launched last year. Through the use of mirrors, the path of the incoming light can be bent, allowing the periscope lens to be both longer and orientated in a different direction – the obvious benefit here is to have the sensor beside the lens, rather than directly behind the lens.
“… a longer lens will demand more internal space, if you are looking for larger levels of optical zoom something else is going to need to be sacrificed, such as battery volume.”
More here on Forbes.
The Lifespan Of An Intel MacBook
With the transition of the MacOS platform to Apple’s own chips using the ARM architecture, what happens to the massive user-base of Intel powered machines. The switch to ARM will not be instantaneous, so your hardware is not dead. Even with Apple’s best intentions, the Intel MacBook is just mostly dead:
“MacOS on ARM has not appeared out of nowhere. Apple’s engineering team will have been working internally on this for many years, and some of the key third-party software will have been working with the the new architecture. The lack of ‘new’ features in MacOS over the last few years has left the MacBook range especially looking like Apple’s secondary team behind the iPhone and iPad families.
“…But ARM is the future of the Mac platform. Apple will not want to top the ball on this one, in fact it will want not only to push the development heavily, it will want to be seen publicly to be pushing the development.”
More here on Forbes.
An Apple Chart With A Message
What does Apple’s shiny chart from WWDC mean? It’s quietly contrasting Intel and AMD chips with Apple’s upcoming chips for the Mac platform, but is there a unique message in here? Jason Snell has some “Fun With Charts”:
“On one level, it’s a meaningless bit of marketing fluff. There are no labels. The vast breadth of notebooks and desktop PCs is represented by two perfect rounded rectangles. “Macs with Apple Silicon” are represented by a fuzzy gradient of squares. What does it mean?
“It’s a question that won’t be answered until after the Betas of Summer have gone. It’ll be a while before we get a clear picture of what the first Macs of this new era will look like. We don’t have a lot to go on… but there is this chart.”
More at Six Colors.
Your Next iPad Will Be Cheaper
More news from the supply chain, this time on the upcoming refresh to the iPad Air lineup. It’s the welcome combination of more power for less dollars. Alex Alderson reports:
“The next iPad Air may not only have a larger display and a more powerful chipset than the current model, but it may be cheaper too. The iPad Air 2020 is believed to feature a 10.8-inch or 11-inch display and an A13 Bionic SoC, which would both be improvements over the 10.5-inch display an A12 Bionic in the current model.”
More at NotebookCheck.
The Success Of The iPhone SE
Apple, like many manufacturers, is facing lower sales due to the impact of the coronavirus pandemic. With sales down 23 percent according to Coutnerpoint Research, the new iPhone SE is standing out. Launched in April, the mid-range iOS smartphone is performing ahead of expectations. Juli Clover reports:
“Priced starting at $399, the iPhone SE has been selling well in both postpaid and prepaid channels. More than 30 percent of iPhone SE buyers were upgrading from an iPhone 6s or older, and more than 26 percent of iPhone SE users came from an Android device, which Counterpoint says is a higher than normal Android to iOS switch rate.”
More at MacRumors.
Apple’s Environmental Progress
With a commitment to making the whole company carbon-netural by 2030, Apple continues to use its scale to promote environmental issues and its own impact. Alex Hern reports:
“The majority of the progress, Apple says in its 2020 environmental progress report, will be made by cutting its carbon emissions directly. But the last 25% will come from “carbon removal solutions” such as forest planting and mangrove swamp restoration.
“The company is investing some of a recently announced $100m (£78.5m) fund for a racial equity and justice initiative on minority-owned businesses that can help clean up its supply chain. “Systemic racism and climate change are not separate issues and they will not abide separate solutions,” said Lisa Jackson, Apple’s environmental lead.”
More at The Guardian. As part of the commitment, Apple confirmed that it will start using low-carbon aluminum as an intermediate step towards a carbon-red smelting process. The first consumer hardware to benefit from this will be the 16-inch MacBook Pro:
“For the moment, this MacBook Pro will be unique, but it will be joined in time by the rest of the MacBook range, then the Mac family, before the new aluminium will be found in every Apple product. It’s not an immediate switch over and it may not have a cut-of date of ‘before and after’, so there’s no way or a consumer to specify that it wants the newer materials. Instead they need to be content with the knowledge of Apple’s march forward.”
More on that, here on Forbes.
With the move to MacOS 11 Big Sur, Apple has a new default wallpaper. How easy would it be for Andrew Levitt and his friends to capture the same image in under seven days. One thing is or sure, it’s clear that Craig Federighi is camping out in Levitt’s head.
Apple Loop brings you seven days worth of highlights every weekend here on Forbes. Don’t forget to follow me so you don’t miss any coverage in the future. Last week’s Apple Loop can be read here, or this week’s edition of Loop’s sister column, Android Circuit, is also available on Forbes.