Nintendo of Japan has released four new advertisements showcasing the many strengths of the Nintendo Switch. As usual, the marketing message is on point and these will likely play quite well with their target demographics.
The first advertisement focusses on Nintendo’s unique games on the Switch, such as Pokémon: Let’s Go, Pikachu! and Let’s Go, Eevee!, Super Smash Bros. Ultimate and Mario Kart 8 Deluxe. These are experiences which you won’t get anywhere else – that seems to be the message here.
The other three ads focus less on the games and more on the versatility of the Switch. One shows a young lady getting a bit of much-needed chillout time to herself gaming on a long coach journey (try doing that with Google Stadia when you go through a tunnel), while another ad depicts family time with a father and son. When the little nipper eventually nods off, the dad gets a bit of time to play the game he wants to on his own.
The last advert shows how the Switch can be used to pass away the time in a laundromat, which let’s face it, has to beat washing your soapy undies going around in circles for an hour. Again, this commercial shows the appeal of Nintendo’s approach; Stadia may be stealing the headlines now, but can you really hope to get a decent WiFi signal down your local laundromat?
Let’s take a look:
Let us know what you think of this Japanese advertising campaign with a comment below. Would a simpler tone work for marketing the Switch in North America and Europe, given that cloud services like Stadia are going to be seen by many as the future of gaming?