At the annual Consumer Electronics Show (CES), Dell and Alienware are bringing innovation front and centre to satisfy the growing PC gaming market – high-end, thin and light and affordable machines for amateur and professional gamers, high-profile partnerships with esports brands like Team Liquid and Riot Games – to make the gaming experience more competitive, personalised and accessible.
“We’re excited to come to this year’s CES with some truly ground-breaking products, next-gen software and strategic partnerships that will bring more people to experience PC gaming and advance the industry,” said Frank Azor, vice president and general manager, Alienware, G Series and XPS. “The new G Series laptops will make PC gaming even more accessible to those looking for high-performance gaming at a cost they can appreciate.”
Introducing a new story for the ages: Alienware Legend
Driven by the ethos of purposeful innovation, Alienware marks CES 2019 as a brand milestone with the debut of a totally new design identity, Alienware Legend, which sets a new bar of excellence for what gamers want most – performance and function. Alienware evaluated multiple concepts and chose one that was the biggest and boldest departure from its current look and the sea of sameness in the industry.
Alienware Legend stays true to the brand’s core design tenets, taking cues from its deep roots in sci-fi culture and its early industrial designs, to distinguish the brand from the rest of the industry. The new Legend design is optimised with cutting-edge thermal and cooling technology to achieve and sustain overclocking power, improved AlienFX lighting, ultra-thin screen borders, and a new “three-knuckle hinge” design that reduces the overall dimension while creating a stronger assembly, all combining to yield the ultimate gaming experience. Legend also introduces two optional finishes, Lunar Light and Dark Side of the Moon, more ways for gamers to stand out from the competition.
Alienware m17 keep the focus on portability
Alienware recently introduced its thinnest and lightest 17” gaming notebook, the new Alienware m17. Powerful enough to handle high-graphic games, yet portable enough to take from destination to destination, the m17 starts at just 2.6 kg.
Performance is delivered with the 8th-gen Intel Core i5 and i7 processors featuring dynamic CPU overclocking, thanks to elevated thermal headroom from Cryo-Tech Cooling technology. These industry-best processors are paired with the NVIDIA GeForce RTX™ 20 Series GPUs that deliver advanced gaming features including real-time ray tracing, artificial intelligence and programmable shading.
Dell updates G Series gaming laptops
For those looking for an affordable yet powerful gaming system or purchasing their first gaming system, look no further than the new G Series. The G5 15 and G7 17 are redesigned to deliver enhanced performance with upscale features in a sleek chassis.
The thinnest G Series to date with beautiful narrow borders, the G5 and G7 incorporate 8th gen Intel CFL-H quad- and hex core processors and the latest NVIDIA graphics to optimise demanding AAA game titles and versatility for everyday use. In addition to the option of a blazing 144Hz refresh rate and G-SYNC display panels, the G5 and G7 are offering Alienware Command Center and 4-zone RGB keyboard with customisable backlighting for the first time. The Dell G5 15 Special Edition is also available in “Alpine White”, with a clear panel on the bottom of the system to show off the blue fans of the cooling system.
Alienware Command Center and Arena App responds to the community
Alienware is distinguished by a fierce commitment to innovation and those who appreciate it. Having listened to feedback from its community, Alienware made more than 30 updates to its proprietary Alienware Command Center, the central hub that allows gamers to customise all aspects of their experience including system and peripheral lighting, power management, thermal control, overclocking, audio, and content organisation.
An Alienware first, the Alienware Command Center now offers GPU overclocking (and underclocking), allowing changes to take effect at the system level and work in conjunction with CPU and RAM overclocking as well as thermals. These user interface improvements to make Alienware Command Center easier to use.
Alienware doubles down on esports through continued Team Liquid expansion
Last year at CES, Alienware and Team Liquid announced their collaboration on the first Alienware Training Facility. Located in Los Angeles, the 3,000+ m2 facility and studio space serves as the US headquarters for the storied esports organisation. Besides the world-class technology, amenities, and support staff most would expect from an organisation of this calibre, the professional atmosphere and work-life balance truly helped to propel Team Liquid athletes even further.
Since the facility’s opening in March 2018, Team Liquid’s League of Legends roster have won back-to-back domestic LCS Championships, their Counter-Strike squad has competed and appeared in more than 10 grand finals and Team Liquid continues to be one of the most dominant, top-earning esports organisations in the world. The partnership between Alienware and Team Liquid has made a significant difference in how these professionals develop and stay successful throughout the season.
In 2019, Alienware and Team Liquid continue to raise the bar with the beginning of the second Alienware Training Facility in Utrecht, Netherlands, a state-of-the-art space that will become the future European headquarters and additional training hub for Team Liquid athletes competing across the world.
In addition, Alienware and Team Liquid will kick-off the most extensive and comprehensive hardware partnership in esports to date. Liquid’s athletes will now train, compete, live-stream and even help in the development across the full portfolio of Alienware desktops, laptops, premium displays, gaming headsets, and peripherals. This end-to-end hardware collaboration between Alienware and Team Liquid gives both organisations a perfect union focused towards designing and refining new iterations of elite gaming hardware and peripherals.
Alienware partners with Riot Games and League of Legends
With a continued focus on promoting innovation in the rapidly-expanding esports industry, Alienware forges a new multi-year partnership with Riot Games. As the developer and operator behind the world’s most-played and most-viewed esports title, League of Legends, this monumental partnership enables both Alienware and Dell to demonstrate their expertise in hardware and technology services perfectly suited to support the rigorous operational logistics for the industry’s largest globally-integrated esport, League of Legends.
Alienware will become the Official Competition PC and display partner for the League of Legends Championship Series (LCS), the League of Legends European Championship (LEC), as well as in four major international competitions: the Mid-Season Invitational, North America vs. Europe Rift Rivals, the All-Star Event, and the pinnacle of esports competitions, the League of Legends World Championship, which set new esports viewership records in 2018, with 99.6 million unique viewers watching the World Finals.
Powering the competition behind League of Legends two premier Leagues and four international tournaments deployed around the globe will be a fleet of hundreds of Alienware Aurora R8 desktops paired with top-of-the-line AW2518H 240Hz G-sync gaming monitors. Each Alienware PC setup within the fleet will leverage Dell’s SupportAssist diagnostic features enabling proactive tools designed to detect and prevent technical issues before they have a chance to critically impact a match. These new diagnostic features will help to improve the overall performance and responsiveness of the PC hardware fleet and elevate the competitive experience.
For the fans watching online and especially those who attend local League of Legends esports events, Alienware will work closely with Riot Games to collaborate on a variety of onsite fan activations at all major LoL Esports events, geared towards celebrating the elite competitions and the passionate fan base and community.
Alienware and Dell Gaming Kick off CES with Innovation Awards
This week, Dell is celebrating nine CES 2019 Innovation Honouree Award wins, spanning it’s Alienware, G Series, Precision, XPS, Latitude, Gaming and Displays portfolios.
Alienware m17 available in February, pricing TBC.
Edited By Darryl Linington
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