“We all understand the power of football, the reach of football, it’s extraordinary,” Buck added. “As an American, we think of ourselves as the biggest sports fans in the world and maybe we are, but we don’t have the attachment to our club that you do in the UK which is cradle to grave, whichever club your father supports, you support, and it’s unique. I think it’s true in continental Europe too. So that attachment gives them a loyalty and gives us an opportunity to education.”
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