Home / iPhone / Cleveland Cavaliers & Aramark Launch Mobile Ordering, Using iPhone Messages App, at Quicken Loans Arena – Business Wire

Cleveland Cavaliers & Aramark Launch Mobile Ordering, Using iPhone Messages App, at Quicken Loans Arena – Business Wire

CLEVELAND–(BUSINESS WIRE)–Thirsty? All it takes is a text message! The Cleveland
Cavaliers
and Aramark
(NYSE: ARMK), the food and beverage provider for Quicken
Loans Arena (The Q)
, today announced fans in designated sections of
The Q during Cavs and Cleveland Monsters games are able to use Apple
Business Chat
to place orders using their iPhone’s Messages app to
have the menu items delivered directly to their seats. The Cavaliers
and Quicken Loans Arena are the first NBA team and arena to pilot the
service.

Apple Business Chat allows fans to utilize the speed, simplicity and
convenience of text messaging to order and pay for menu items without
downloading a special app. The testing of this service at The Q is the
latest example of Aramark’s commitment to identify new and innovative
ways to leverage modern technology to re-imagine various aspects of the
in-venue food and beverage experience. The service will be available for
the remainder of the Cavs and Monsters 2018-19 home schedule.

With the ease of a text message, Cavs and Monsters fans sitting in the
lower bowl of the arena will be able to purchase select beverages (beer
and water) from the comfort of their seats using their iPhone. The pilot
program will run through the end of each team’s season.

Ordering is simple*:

  1. Open the iPhone Camera app
  2. Scan the QR code on the seat back
  3. Follow the prompts on the Messages text screen to place order
  4. Complete transaction with Apple Pay
  5. Enjoy the game while order is delivered to seat location

*To utilize the service, iOS 11.3 or higher and an Apple Pay account
are required.

Aramark was the first sports concessionaire to pilot this modern mobile
ordering service using Apple Business Chat, when it experimented with
the technology during the 2018 baseball season.

“The intersection of technology, service and convenience continues to
motivate us, and we’re pleased to be working with our partners at
Aramark on this innovative approach to ordering,” said Nic Barlage, Cavs
and Quicken Loans Arena President of Business Operations. “Finding a way
to provide an enhanced game experience with much easier and faster
ordering capability for our fans adds another convenient feature at The
Q that we’re proud to pilot for the remainder of the Cavs and Monsters
season.”

“We’re excited to be piloting this new service offering at Quicken Loans
Arena. With more people using their mobile devices for everyday
transactions, we’re continually searching for innovative ways to
incorporate digital technology into the food and beverage experience,”
said Kevin Kearney, District Manager, Aramark’s Sports & Entertainment
division. “The integration of Apple Business Chat with the ordering
process is not only fan-friendly and easily accessible, it’s reflective
of fans’ changing expectations and behaviors and we’re looking forward
to Cavs and Monsters fans giving it a try.”


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