Report on social media users
A new report from HootSuite and We Are Social highlights all the latest data regarding internet usage in July 2019. Around two years ago 2.7 billion people were reported to be users of social media platforms and now it just crossed 3.5 billion mark. Global social media active users have grown by nearly 0.8 billion over the past 28 months, with 46% of the world’s population using social networks in July 2019. While, the social media usage number increases to 59% and with the latest trends, it is expected to pass 60% within the next few months.
The craze for online videos
The recent data collected from GlobalWebIndex outlines that majority of internet users (93 percent to be exact) now prefer to watch online videos. Vlogs are also popular in youngsters, with Gen Z is 57% more likely to follow Vloggers and content creators on social media.
Audience Analysis of Snapchat
An estimate shows that Snapchat’s advertising audience numbers may have increased to 19 percent in the past 3 months, reaching more than 300 million users by July 2019.
Latest data from App Annie shows a huge increase in downloads of the Snapchat app over the past three months due to its renewed success to launched new filters and new updates to the Android app.
Facebook still rules all social apps
Although Snapchat had huge growth over the past months but platforms like Snapchat, Instagram or Twitter can’t be claimed as loved by all age groups. Surprisingly, this title of honor still belongs to Facebook that boasts the largest number of users aged 13 to 17. Facebook is the most favorite social network for teens. Its users are almost the same as the combined users of Snapchat and Instagram. From April since now, the young audience increased by almost 5 million users with the age groups of 13 to 17-year-olds.
The thing is it doesn’t matter if Snapchat or Instagram grow a lot of new users in the next months, Facebook will remain one of the most popular social apps among teens because of its opportunities and easy to use interface. There are more than 3.5 Billion users of social networks and the majority of teens still support Facebook among other platforms.
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