Home / Gaming / How Coke boss Alison Watkins came to appreciate professional gamers – The Australian Financial Review

How Coke boss Alison Watkins came to appreciate professional gamers – The Australian Financial Review

For Ms Watkins, Elliott’s success has provided a new found appreciation of the seismic shifts occurring in parts of the economy.

Coca-Cola Amatil boss Alison Watkins speaking at the AFR Reshaping Australia Dialogue. AFR

“It’s certainly given me an appreciation of the enormous changes that are happening and our young people, the way they are entertaining themselves, and anyone with young kids knows this, has just completely transformed.”

“With that is the interest from brands, from companies such as ours, to be part of that and to be where young people are is huge.

“These industries that are based on digital capabilities know no boundaries, and so you can have a global audience and you can operate in a boundary-less world.”


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