Home / PC & Laptops / PC Vendor Asus Reports Revenue Surge As Home Computer Use Soars – Forbes

PC Vendor Asus Reports Revenue Surge As Home Computer Use Soars – Forbes

Asustek Computer, the world’s sixth biggest PC vendor by market share, reported a 28% year-on-year growth in revenue in the second quarter, likely due to a surge in demand for new gear for telework and online learning during shutdowns aimed at controlling spread of Covid-19.

The listed Taiwanese company’s brand revenue climbed to NT$84.1 billion ($2.86 billion) from April through June, company figures show.

Monthly sales for the group, which includes contract manufacturing, rose 24% year-on-year in the second quarter to NT$92.3 billion. June was the strongest of the three months for both the brand and the group.

Stay-at-home economies have felt “palpable impact” from the Covid-19 pandemic, says Ray Wang, an analyst with the Taipei-based tech market research firm TrendForce. Chromebooks, work-from-home devices and consumer gear from entry-level to mid-range prices are the main winners, Wang says.

Work-from-home demand in the second quarter sparked surging demand for 13-inch devices, the analyst adds. Some Asustek gear falls in that range.

Asustek—better known as just ASUS—specializes in cheap to mid-range notebooks and Chromebooks with the Google operating system. In more recent years, Asustek has developed a line of high-end gaming PCs under the Republic of Gamers name.

The 31-year-old vendor had stood out in the past for unusual designs such as super-small, inexpensive laptops known as netbooks.

Asustek did not answer a request for comment about second-quarter revenues.

Its cross-town rival Acer, the world’s No. 5 PC vendor by market share, had reported growth in March revenue both month-on-month and year-on-year for similar reasons. The company cited then demand for devices that aid work, study and play at home as the coronavirus crisis began gripping Western countries.

In Europe alone, year-on-year demand for notebooks and tablets grew in the first quarter by about one-third as lockdowns prompted employers to let staffers work at home and students began attending school remotely, market research firm IDC says.

Asustek and Acer both lost market share in 2019 to Dell, Apple, Lenovo and Hewlett-Packard for aiming at the consumer market rather than enterprises that were replacing PCs in bulk in favor of machines that run on Windows 10.


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