Home / Gaming / Sega and Retro-Bit Gaming Unite For Pink Controllers For A Cause – Bleeding Cool News

Sega and Retro-Bit Gaming Unite For Pink Controllers For A Cause – Bleeding Cool News

Credit: Retro-Bit Games

How can you combine your love of gaming as well as raise awareness for breast cancer? You can pick up one of these eye-catching pink controllers from Retro-Bit and Sega. Limited Run Games also had a hand in bringing these bad boys to fruition.

You can get official Genesis or Sega Saturn controllers in the stunning “Game Pink” color. That’s not the coolest part, though, as 10% of all proceeds from each controller sold will go to the National Breast Cancer Foundation.

At first glance, they’re great-looking alternatives to the horrendous rose gold we keep seeing in controllers. It’s the kind of pink anyone actually looking to buy a pink controller (namely me) has been begging a company to make for years. It’s just a shame this is just a Sega joint, honestly.


You can get the controllers in two different configurations: USB or “official” connectors. This way you won’t be relegated to simply using them via consoles and can instead bring them over to your PC if you prefer, or even your Mac, PlayStation 4, Switch, or Sega Genesis Mini. Turns out it’s pretty versatile.

Credit: Retro-Bit Games

Preorders will be available from October 18 through October 31, while supplies last. There will only be 2,000 of each controller produced, and they all run just $19.99 apiece. That’s a great price considering the unique color you’re getting.

If you’re interested in getting your own controller, you’d probably better act quickly.

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