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New data shows that mobile features have become a key factor that customers weigh when choosing a bank.
Business Insider IntelligenceIn Business Insider Intelligence’s second annual Mobile Banking Competitive Edge study, 64% of mobile banking users said that they would research a bank’s mobile banking capabilities before opening an account with them. And 61% said that they would switch banks if their bank offered a poor mobile banking experience.See the rest of the story at Business Insider
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