Home / Cybersecurity / Unified Next-Gen Protection: An MSP Guide to Selling Cybersecurity as a System – Channel Futures

Unified Next-Gen Protection: An MSP Guide to Selling Cybersecurity as a System – Channel Futures

MSPs who use a single cloud-based management console realize immediate benefits of next-gen protection.

Managed IT services, just like the technologies they utilize, need to be efficient and effective in order to complete tasks and sustain growth.  To that end, many MSPs know that it is a challenge to find a cost-effective solution to secure their clients that is easy to manage, reliable and provides superior protection. That’s why Sophos Central is purpose-built as a complete next-gen protection system to help MSPs provide better control over network and device security while allowing for the flexibility required to meet the varying needs of the businesses they serve. Sophos Central harnesses the patented Synchronized Heartbeat technology, allowing endpoint and network activity to communicate with each other to discover and respond to threats. This synchronization provides the world’s most comprehensive cybersecurity system and provides increased automation.

Benefits of a Unified Platform

Hackers and malicious actors continue to prove that small and midsize businesses are most vulnerable to attacks, with 76 percent of SMB’s reporting a cyberattack in 2019.1  To get to these businesses, the attackers use a variety of tools and systems of their own to gain access. Traditionally, MSPs employ a range of disparate tools from different vendors to combat these threats. However, adding more tools and additional billing cycles dramatically decreases productivity and thus the overall quality of services. Sophos Central is a unified management console that allows MSPs to utilize a range of proven next-gen cybersecurity tools efficiently without disparity.  MSPs who use a single cloud-based management console realize immediate benefits, as it allows them to be more predictive, adaptive and synchronized when applying security services.

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Systems are defined by four key elements: central management, integrated components, automated action and extendibility. These four elements are what transform disparate point products into a system. The stronger each of these components, the stronger the system. A system with deep integration will outperform one with weak integration. These same principles apply to cybersecurity when the aim is to protect and scale your solutions to your clients.


Sophos Central is backed by the power of artificial intelligence and made even more robust with the inclusion of SophosLabs data scientists. This team is composed of cybersecurity experts that continually analyze our AI and machine learning models, which increases the performance of Sophos products. The capabilities of artificial intelligence and machine learning models are able to decipher anomalies in IT infrastructure quickly and precisely. This allows MSPs to better protect clients by offering cybersecurity that can predict threats and attacks before they happen, allowing your clients to be much more resilient to a cyberattack.

Central Management

What good is lightning-fast technology if it is intrusive to manage and laborious to implement? Sophos Central is a highly intuitive single pane of glass dashboard that installs quickly. It provides a clear picture of clients that you manage and their environments. With Sophos Central, MSPs can easily secure and report on client endpoint, server and network health (Intercept X & XG Firewall), while seamlessly deploying automated phishing emails (Phish Threat), secure cloud environments (Cloud Optix) and much more. Beyond the control, MSPs also benefit from the visibility that allows them to easily cross-sell/upsell into accounts. This scalability and breadth of protection is unmatched in the industry.

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Combining the efficiency of a centralized management platform with evolving AI models, Sophos Central gives you the benefits of one of the most intelligent cybersecurity platforms in the industry. Sophos Adaptive Learning capability allows the Sophos Central platform to communicate items such as application usage and threat data to Sophos. This intelligence allows the platform to

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