Home / iPhone / Xiaomi Takes on iPhone X With New Device at Half the Price – Bloomberg

Xiaomi Takes on iPhone X With New Device at Half the Price – Bloomberg

Xiaomi Corp. unveiled its latest top-tier smartphone to bring the fight to Apple and Samsung, as the Chinese startup readies a highly anticipated initial public offering.

Co-founder Lei Jun showed off the MIX 2S, which starts at 3,299 yuan ($527). The phone — on paper — sports many of the bells and whistles familiar to power users but is about half the iPhone X’s price tag. It’s got a six-inch bezel-less screen, ceramic body, Qualcomm’s latest processor and dual cameras. It’s Xiaomi’s third full-screen phone: a feature now embraced by the biggest vendors from Apple Inc. to Samsung Electronics Co.

The MIX 2S could spearhead Xiaomi’s increasingly aggressive expansion into overseas markets, particularly the developed countries in which it still lacks presence. The company that once led the Chinese market has taken back domestic share from local brands such as Huawei, Oppo and Vivo since last year, but all are looking abroad as China’s smartphone market begins to shrink.


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